Recent Thought Leadership

Resilience Marketing and Communication for Product/Service Providers

Read industry-leading insights from our staff on electric power resilience. We’ve tailored this thought leadership specifically to enterprises that provide resilience products and services to electric utilities. Is your organization implementing all of these best practices on marketing and communicating about resilience solutions?

Click here to see our writing/design samples. Click here to see our video samples.

SPECIAL REPORT: MICROGRID LEADERSHIP SERIES

A Critical Assessment of the “Big Three” Types of Microgrids

Synthesizing 180 recent documents, this reference guide covers the latest insights on the microgrid business: market drivers and opportunities, business models, ways to maximize resilience and other benefits, barriers (and solutions), leading installations, regulatory/legislative activity, emerging “oasis” microgrids, and COVID-19 impacts.
WHITE PAPER: MICROGRID LEADERSHIP SERIES

Nine Lessons Learned from Successful Community Microgrids

This white paper assembles lessons learned from the six community microgrids successfully operating today in North America. These leading practices can help microgrid developers and service providers work with communities, utilities, regulators, and others to enhance resilience to wildfires and extreme weather.
WHITE PAPER: MICROGRID LEADERSHIP SERIES

Six Barriers to Community Microgrids…and Potential Ways Developers Can Surmount Them

In many jurisdictions, financial, institutional (regulatory and legal), and perceptional issues limit community microgrid adoption. This white paper suggests leading practices that microgrid developers and service providers can implement to mitigate these barriers.
WHITE PAPER: MICROGRID LEADERSHIP SERIES

What on Earth is an “Oasis” Community Microgrid?

To enhance resilience to wildfires and extreme weather, an “oasis” community microgrid can provide a central community refuge during these events. Yet it faces several regulatory and institutional barriers. This white paper describes the feasibility of this potential superhero of microgrids.
WHITE PAPER: RESILIENCE LEADERSHIP SERIES

Beyond Power Resilience: Decarbonization and Business-as-Usual

Is there a solution that simultaneously helps electric utilities enhance resilience, decarbonize, AND improve their operation and customer service during normal operation? This white paper describes not one, but six distinct solutions that simultaneously meet these three criteria.
PRESENTATION: RESILIENCE LEADERSHIP SERIES

Best Practices for Resilience Solution Providers

Potentially 3000 U.S. electric utilities need enhanced resilience to some form of extreme weather or wildfires...and cybersecurity threats. Your enterprise is in a crowded, evolving, competitive marketplace. How can you serve the needs of utilities (and their communities) while differentiating your solutions from competitors?
BLOG POST

Creating an Electric Power Resilience Culture

If you provide electric power resiliency solutions to electric utilities, do you cultivate a corporate culture of resilience in your own organization? Find out how to use business resilience, thought leadership, and other methods to do this – and the likely resulting benefits.
ARTICLE

Creating Opportunities for Providers of Electric Power Resilience Solutions

Do you provide solutions that help electric utilities become more resilient to wildfires or extreme weather? Read about 5 best practices for engaging with electric utilities to better differentiate your resilience solutions from your competitors.
BLOG POST

An Electric Power Resilience Checklist for Your Resilience Solutions

Do you market and sell products or services that help electric utilities become more resilient to wildfires or extreme weather? See our checklist of 15 questions that electric utilities may ask you about your resiliency solution. Can you answer all these questions?
INFOGRAPHIC

Communicating with Utilities about Resilience Solutions

See our “blueprint” for resilience communication – an infographic. Utility prospects typically respond to at-a-glance, compelling graphics, as a complement to written marketing materials. See how we illustrate this with our 8 best practices for communicating with utilities.